An new range of limited edition flavours was recently launched under the Smith’s brand name to capitalise on consumer engagement with the football finals season in Australia this month. This is a major event in the Australian sporting calendar, with the finals of the two top football codes -- Australian Football League and Australian Rugby League -- happening at the same time.

The Smith’s Footy Flavours line-up features four flavors:

• Smith’s Crinkle Cut Crispy Bacon
• Smith’s Thinly Cut Sunday Roast
• Smith’s Crinkle Cut Meat Pie and Sauce (exclusive in retailer Coles)
• Smith’s Crinkle Cut Pizza (exclusive in retailer Coles)

All packs feature standout designs reminiscent of football jerseys.

“This limited edition Smiths Footy Flavour range will build excitement around the Footy Finals period by encouraging incremental display activity and consumer sales,” said Robyn Quinn, manager, Marketing - Smith’s

Courtesy of pepsico