Powters are one of the longest established sausage makers in the UK and they’ve provided their Newmarket sausage since 1881 when Grant Powter’s family first started making sausages in the town.  The reason their recipe has stood the test of time is that it’s a good reliable sausage and over time some additions (such as pork and ale) have complemented the range.

The tricky thing with coming up with a whole new range, when you are already known around the World for your quality, is making something new which measures up.  New flavours, which will be joining the Powters celebrated Newmarket sausage, Powters 1881 sausage, and family favourite Powters Chipolata sausage, include  Cider and Sage, Gluten-free, Low-fat, Spicy Spanish, and Real Ale.

With their new range Powters have certainly kept up the standard.

Powters have managed to compliment their previous sausages but they also build on that quality.  Their low-fat sausage, for example, is another great addition to the range and allows access to a high quality product for those also watching the calories.

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Grant Powter, managing director of Powters, says: “Consumer demand is for quality British products, which deliver real freshness and flavour. The traditional quality and superior taste of Powters sausages, combined with the brand new premium look, gives retailers a real opportunity for increased profits.”

Courtesy of sausage fans