BOULDER, Colo. — EVOL® Burritos, Boulder-based maker of made-fromscratch, natural and organic frozen burritos, announced a new line of 7-ounce premium burritos and wraps.

Like EVOL’s Classic line of burritos, the new Premium burritos and wraps feature real food with happy ingredients, including all-natural, humanely-raised proteins with no hormones or preservatives. What’s new are the outstanding ethnic-inspired flavors, and chef and EVOL founder, Phil Anson, has beefed up the recipes. Literally. There is more of what foodies long for with higher ratios of protein and gourmet varieties of vegetables in each Premium burrito and wrap.

EVOL’s Premium burritos feature prime cuts of meat, from sustainable partners like Niman Ranch and Petaluma Poultry, and are seasoned with savory fusion flavors. The new burritos are available in three varieties: Fire Grilled Chicken Fajita, Fire Grilled Steak Fajita and Pork Carnitas. The meats are fire-grilled and paired with cilantro lime rice. The Pork Carnitas is marinated in orange juice and garlic, and the fresh salsa is made with tomatillos and tomatoes. Packaged with love (EVOL spelled backwards), EVOL is bringing food-lovers authentic, chef-made recipes directly to the kitchen without the mess, hassle and time normally invested in making a gourmet meal.

In addition to the new Premium burritos, EVOL also introduces new Premium wraps in three ethnic flavors that are satisfying and delicious. Both the Veggie Curry and Mediterranean Couscous are organic and vegan. The yellow curry is prepared using a medley of traditional spices, coconut milk and a bite of lemongrass for a kicked up Thai experience. EVOL also introduces an all-natural Teriyaki Chicken wrap with free-range white meat Petaluma Poultry chicken, delicate jasmine rice, crispy veggies and a homemade teriyaki sauce. Really. This is gourmet and sustainable food that happens to be frozen.

“While many Americans purchase frozen food out of necessity and convenience, most are too embarrassed to admit it and even more report that they don’t enjoy the taste,” said Philip Anson,
EVOL Burrito founder and chief operating officer. “When EVOL launched a year ago, we surprised consumers with a great-tasting product and a brand they could relate to, and now with the premium burritos and wraps, we are giving retailers the opportunity to entice shoppers who have long been reluctant to buy frozen food.”

Made with superior ingredients, EVOL’s new burritos and wraps bring consumers a restaurant-style experience directly to their freezers. Created from original, chef-inspired recipes, each Premium
burrito and wrap is a balanced meal option with 13 to 20 grams of protein and only 320 to 430 calories.

“What stands out about EVOL’s premium wraps and burritos is that every ingredient is distinguishable and tastes great by itself,” said Hugo Matheson, renowned chef and owner of The
Kitchen, a sustainable, local and organically committed restaurant in Boulder, Colo. “The thought and process that goes into each EVOL burrito and wrap is reflective of some of the best farm-totable white table cloth restaurants in the country and EVOL is truly progressing a manufacturing movement.”

Since EVOL launched nearly a year ago in September 2009, the company has already grown 300% and achieved the position as the No. 2 natural frozen burrito in the country. With all-natural and organic product sales at an all-time high (Organic Trade Association reports a 5.1% increase in organic food and beverage sales between 2008 and 2009), EVOL Burritos believes its new line will meet consumers’ increasing demand for products that support healthy, sustainable and delicious living, and will increase retailers’ profits with more visits to the frozen food section.

EVOL’s new line of 7-ounce premium burritos and wraps are available now at Whole Foods Market stores nationwide and will soon be in other grocers’ freezers this Fall. Each burrito is packaged individually and can be merchandised vertically or horizontally. Suggested retail price: $3.99.

Other Evol products

Evol Classic

Evol Mini

Evol Deli

Evol Cafeteria

Evol Bowls

About EVOL
EVOL (ee-vuhl) Burritos, based in Boulder, Colo., is changing the way the world thinks about burritos. Philip Anson, chief operating officer, chef and founder, is very choosy about what goes
into his 28 varieties of hand-rolled burritos: antibiotic-free chicken, pork, beef and chorizo sausage; cage-free eggs; traditionally made tortillas; herb-roasted skin-on potatoes; house-made green chilé and salsas; and numerous local and organic ingredients. There’s a lot to LOVE about EVOL. Produced by Phil’s Fresh Foods LLC, EVOL burritos are available in over 5,000 stores nationwide. You better believe this is all-natural, made-from-scratch deliciousness.

evolfoods.com