The new Hellers logo is evocative of a hanging butcher’s sign echoing the roots of Hellers through generations of butchers passionate about their trade. It’s loaded with connotations of the charm, craft and credibility of a local supplier of smallgoods, rather than a less appealing, faceless corporate manufacturer. The new logo also has the signature “as sure as Hellers”, carrying with it an assurance of quality in a friendly tone of voice.

The new packaging brings an entirely fresh visual approach to all Hellers products with appealing food photography, coupled with a ‘butcher’s shop’ backdrop of wood paneling behind the hanging sign logo. The packs carry Todd Heller’s personal comments as well as his signature, reinforcing quality assurance along with a friendly note from the man behind the superb range of Hellers products