Designing a line of packaging for meat products marketed by the El Gaucho restaurant chain. The butcher's block and knife were the iconic images for this project, showing the beginning of the journey towards a juicy, premium steak. In the design concept, we chose to show the world of meat and its culinary environment rather than showcasing the cut of meat itself. As a customer, all that was left to do was trust the brand, which has the ability to convey values of quality and flavor, and to rely on the subtle seasoning that is characteristic of the meat, however it is served.

Rebranding El Gaucho packaging by Blend-It